Mercedes-Benz Proud of 2011 Luxury Ranking

BMW beat Mercedes in luxury sales for 2011, but still performed well.

Mercedes lost a hard-fought battle for the number-one spot in the U.S. luxury market, but the company still has its head held high. The company is proud that it still ranks among the elite automakers and enjoys growing demand in North America.

Your local Mercedes Chicago dealer, Mercedes-Benz of Orland Park is excited about its role in helping Mercedes have a great year. The dealer is even more excited about the all-new Mercedes lineup that will keep sales momentum increasing through the year.

A Close Second-Place Finish

Although the sales of Mercedes spiked at the end of 2011, the company didn’t quite overcome some sluggish spots earlier in the calendar year. BMW, a venerable competitor, earned the top slot in the luxury market, but by a very slim margin.

Both Mercedes and BMW saw sales rise by 13 percent, but BMW eked out a first-place victory by outselling Mercedes by 2,676 units sold. The two companies surged past Toyota’s Lexus brand which has been the top seller in the USA for more than a decade. Analysts attribute the lackluster Lexus number to the earthquake, tsunami and nuclear disaster that rocked Japan early in the year.

Toyota, not as proud of its numbers as Mercedes is proud of its numbers, says that Lexus sales should increase by one-fifth during 2012 and will soon return to its leadership position in the United States. Mercedes may disagree with that optimism. After all, it has some secret weapons rolling into dealers’ lots.

New for 2012

With all new 2012 Mercedes models arriving at Mercedes-Benz of Orland Park, the landscape for 2012 seems to clearly favor Mercedes. Many new features and elegant styles will likely attract more buyers than ever to the showroom. Auto shoppers should stop by today to see what the excitement of Mercedes is all about. After test-driving their favorite 2012 model, new and existing Mercedes Chicago owners will quickly understand why Mercedes luxury has a good chance of winning the 2012 luxury race.