AMD: Computer parts disaster

Thanks to botched product launches and internal dissent, the one company thought

For AMD, the writing is on the wall. It has succumbed to flawed business decisions, Intel aggression and the mobile revolution.

capable of beating Intel now lies in ruin. Of course, the disaster was not all AMD’s fault. Intel played dirty in it’s own quest for relevance. The computer parts industry looks on as one of its major players dies a slow death.

The 2006 acquisition of ATI made AMD seem invincible. What it didn’t count on was the mobile revolution that would thrust its competitor NVIDIA into the processor business. NVIDIA adapted to the new consumer market. AMD sat idle as the market for desktop and laptop graphics adapters dried up. Like Intel, AMD had no plan in place that would help it compete in the new mobile market. Saddled with debt and rudderless leadership, AMD was vulnerable to Intel’s unscrupulous attacks.